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Please watch the following video regarding Facebook™ Messaging Policy & Message Types.
Messaging Types Overview
Promotional MessagesPromotional Messages can contain promotional content, but can only be sent to subscribers who were active in the past 24 hours or initiate a conversation with you. After the end of the 24-hour window, you may send 1 follow-up message to these subscribers.
Update Messages (Non-Promotional)Update Messages give you the ability to send messages to a person outside of the normally allowed 24-hour window for a limited number of purposes. Using tags to send promotional content (ex: daily deals, coupons, and discounts, or sale announcements) is against the policy.
The Update Messages (Non-Promotional) are best suited for Cast Engage broadcasts and Sequences (Evergreen & Reminder) if you do not have Subscription Messaging Permissions for your Fan page.
SegMate provides you a list of additional “Message Tags” you can attach to an Update Messages (Non-Promotional) to define the type of message you are sending. See below for an explanation of each message tag.
Community Alert – Notify the message recipient of emergency or utility alerts, or issue a safety check in your community.
Event Reminder – Send the message recipient reminders of a scheduled event that a person is going to attend.
Pairing Update – Notify the message recipient that a pairing has been identified based on a prior request. ie. Match identified in a dating app, Parking spot available.
Application Update – Notify the message recipient of an update on the status of their application.
Account Update – Notify the message recipient of a change to their account settings.
Payment Update – Notify the message recipient of a payment update for an existing transaction.
Personal Finance Update – Confirm a message recipient’s financial activity.
Shipping Update – Notify the message recipient of a change in shipping status for a product that has already been purchased.
Reservation Update – Notify the message recipient of updates to an existing reservation.
Support Ticket Resolution – Notify the message recipient of an update to a customer service issue that was initiated in a Messenger conversation.
Appointment Update – Notify the message recipient of a change to an existing appointment.
Game Event – Notify the message recipient of a change in in-game user progression, global events, or a live sporting event.
Transportation Update – Notify the message recipient of updates to an existing transportation reservation.
Ticket Update – Send the message recipient updates or reminders for an event for which a person already has a ticket.
Feature Functionality Update – Notify the message recipient of new features or functionality that become available in your bot.
Subscription MessagesSubscription Messages can’t contain promotional content but can be sent at any time regardless of the time passed since the last user activity. Sending promotional content (ex: daily deals, coupons, and discounts, or sale announcements) is against Messenger Platform policy.
Eligible Use Cases for Subscription Messaging
News: Integrations whose primary purpose is to inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities, and entertainment.
Productivity: Integrations whose primary purpose is to enable people to manage their personal productivity with tasks, such as managing calendar events, receiving reminders, and paying bills.
Personal trackers: Integrations that enable people to receive and monitor information about themselves in categories such as fitness, health, wellness, and finance.
You will be able to continue to use Subscription Messaging until April 30th, 2019. After that date, you will need to apply for subscription messaging permission for the EACH Fan page you wish to send Subscription Messages.
How do I apply to send subscription messages?
Page admins may access the subscription messaging request form by doing the following:
Go to Page Settings – Messenger Platform
Under ‘Subscription Messaging’ in the ‘Advanced Messaging Settings’ section, click the ‘Request’ button.
In the form, the Page admin will be asked to provide the following:
A sample message and a brief description of how the bot will use subscription messaging.
A short screencast that shows how people will start a conversation with the bot and examples of subscription messages that the bot will send.
Which of the three eligible subscription messaging use cases applies to the bot. See below for eligible use cases.
A confirmation that the bot will only send non-promotional content, and will abide by all Facebook Platform policies and community standards.